Effective Strategies for Promoting a Telegram Channel

Over the past two years, the audience of Telegram has doubled. The messenger allows not only chatting with friends but also creating channels and bots that can be used for both entertainment and sales. In this article, we will discuss how to attract and retain an audience for your channel.

Why You Definitely Need a Telegram Channel

After Meta was blocked in Russia, users, followed by entrepreneurs and experts, switched to Telegram. It gathers the most loyal audience, one that wants to get to know you better, follow your posts, and read long-form content. Telegram creates an intimate atmosphere with friendly communication.

The variety of content in Telegram is much greater than on Instagram. This also helps build closer relationships with your audience and showcase your expertise. Plus, this content doesn’t disappear, unlike stories, and stays permanently on your channel. Therefore, subscribers who couldn’t catch up with all your posts during the week can catch up over the weekend.

Content Formats

• Video posts  
• Audio podcasts  
• Posts that can be enhanced with GIFs, images, and long-reads  
• Videos  
• Articles on Teletype  
• Polls  
• Audio and video conferences  

Telegram is a messenger, so channels are among personal chats. This is a huge advantage: the user will see your channel with a clickbait title next to their important chat and will want to see what’s inside.

Preparing for Telegram Channel Promotion – Profile Packaging

Let’s break down how to start promoting on Telegram from scratch.

– Avatar + its design + channel name = captivating, reveals value, and engages.

They should reflect your niche but not be overly complicated.

Here are good examples of how bloggers implemented this:  

Avatar + Name + Channel Design

The description should contain no fluff, only:

• Your niche
• Your products
• The value your channel brings
• Links to other social media

To engage new subscribers immediately and guide them through the most important content on your channel—create a funnel for pinned posts. This significantly increases its effectiveness.

Pinned posts can follow this structure:

• Introduction post. Information about you as an expert, your story, and unique experience  
• Navigation post. Category names with hashtags that lead to the relevant topics  
• Lead magnet post. A gift that demonstrates your expertise to new subscribers (this post can link from Instagram funnels)  
• Sales post. A specific offer for your main product  

Free Strategies for Gaining Subscribers on Telegram

You can gain your first 500 subscribers by inviting friends and acquaintances. Announce your channel on all your social media platforms: Instagram, WhatsApp, YouTube, TikTok. Share your channel link in all the chats you belong to. Here, the chats of all the courses you’ve taken will come in handy.

An additional 100-200 subscribers can be attracted by commenting on channels where your target audience is present.

Create content that people will want to repost: useful posts, collections, life memes—anything they’d want to share with friends.

Cross-promotion with channels in similar niches will also help increase reach. For this method, you need to have a minimum base of subscribers to exchange with.

Promotion Method on Telegram

You can attract the most people to your channel and actively promote it on Telegram through a Reels funnel.

Create a free product that is given in exchange for writing a code word in a Reels post. The chatbot sends the future clients a link to the product located in your Telegram channel. This not only attracts new subscribers but also warms them up right away.

Step 1 – Creating a Lead Magnet

A lead magnet is a free, useful material that solves the problem of your target audience.

It can be:

• An article/guide/checklist
• A video tutorial
• An audio podcast
• A webinar participation
• Discount/bonuses
• A trial period in an app/closed channel
• Access to a private channel
• A collection
• Template/spreadsheet

Remember that the material must be valuable. After reading it, the visitor should be able to apply it to solve their problem. This motivates them to make further purchases.

Here’s how it’s done in different niches:  

Examples of Lead Magnets in Different Niches  

1. Niche: Artificial Intelligence, Social Media Promotion  

   Lead Magnet: Guide “50 AI Tools for Content Creation”  

2. Niche: Psychology  

   Lead Magnet: Test “How Do You Deal with Difficulties?”  

3. Niche: Learning English  

   Lead Magnet: Guide “10 Apps That Replace Yandex Translate” + Discount on Course

Step 2 – Creating a Viral Reels

Now, engage your audience by asking them to write the code word to receive the lead magnet. Shoot a video with a catchy headline on a topic that resonates with your target audience.  

Step 3 – Set up a Chatbot in ChatPlace

The chatbot will not only automatically provide users with the lead magnet 24/7 but also require a mandatory subscription to receive the free material. This way, you’ll guarantee new subscribers.

To set it up:

1. Register in ChatPlace and link your Instagram.

2. In the ready-made templates, choose “Check Subscription.”

3. Add the link to your lead magnet.

4. In “Trigger Launches,” input the code word that will start the funnel.

5. Turn on automation. All done!

Now, after writing the code word, users will receive a welcome message from the chatbot, asking them to subscribe to the account to receive the lead magnet.

Get free access to the ChatPlace Pro tariff for 10 days to introduce new bundles and attract new subscribers to your blog!

Gamification on Telegram

Gamification is a game mechanic in any business niche, during which users earn points for activity and can exchange them for prizes.

Points are earned for:

• Subscribing to a channel
• Comments
• Reactions (randomly distributed)
• Boosts
• Inviting friends via a referral link
• Completing additional tasks

Gamification Formats:

• Subscriber of the Month. Users are active throughout the month, and the most active receive prizes
• Gift for reaching a certain number of points. For example, upon reaching 1000 points, users receive a guaranteed prize (lesson/discount)
• Top 3 prizes by points. The game lasts 3-7 days, and those who accumulate the most points receive prizes.

Gamification helps to significantly increase activity, engage your audience, and boost sales by attracting attention to your product.

Conclusion

You need an effective strategy to develop your Telegram channel if you want to see results. It should be based on your goals. Collaborating with other channels, being active, and using funnels will help you maintain a steady influx of new audiences.