1,500 New Followers in Telegram Over a 5-Day Game
Game Mechanics on Telegram – When Followers Earn Points for Activity
Followers earn points for engaging in the channel: reacting to posts, leaving thoughtful comments (important to mention that points are only awarded for a certain number of characters), sending boosts, and inviting friends to subscribe to the channel.
Why Does This Work?
Your channel stands out because of the ongoing game. Each time users open Telegram, they check your channel first to earn points. These points can be exchanged for gifts (money, products, access to a course). By engaging, followers become more immersed in your content. If you’re warming them up for a course at this point, it ensures more sign-ups.
An Example of a Successful Telegram Game and How It Was Implemented – Client Case Study with ChatPlace
Starting Point: 979 Telegram subscribers
Goal: To attract new traffic, increase activity on the Telegram channel, and get enough boosts to enable Stories.
Game Details: A student from ChatPlace’s Master Group, Elena Jones, ran the game. The product was Alexander’s course, “Media Presence for Grown-Ups.” For confidentiality reasons, we don’t disclose course sales data during the gamification period.
Working Stages and Results of Gamification
1. Decided to use gamification since it had previously shown positive results on a personal account. The mechanics were selected as a hypothesis for the launch.
2. Created a separate Telegram channel for warming up the audience before the course launch, as Telegram attracts the most engaged followers.
3. To participate, followers had to activate a bot. A total of 865 people did this, becoming a warm audience that could later be targeted for sales and further nurturing.
The 5-Day Game on Telegram Included a Prize Pool:
- 50,000 rubles for an advertising budget
- A personal consultation with Alexander Turlakov (valued at 100,000 rubles)
- A spot for a live breakdown with Alexander on-air
This prize setup highlighted the expert’s offerings and engaged an audience genuinely interested in social media promotion. Alexander actively promoted his product, providing subscriber analyses, valuable posts on promotion, and course announcements in the channel.
In the tg channel, Alexander actively warmed up to his product: he conducted subscriber reviews, wrote useful posts on the topic of promotion, and announced his course.
As a free product, there was a master class on recruiting subscribers and media content, the feature of which was the analysis of 3 participants. Alexander gave feedback on the projects of subscribers and provided an opportunity to express himself to a wide audience.
The social proof trigger performed well: in order to gather as many people as possible at the master class, the expert actively shared the feedback of those who are already going to motivate the rest.
Trigger hype in posts with screenshots that everyone wants to buy a course, dispersed the desire of subscribers to also become part of this community and go to get new knowledge.
To earn points, followers needed to:
- Comment on posts
- React to posts
- Subscribe to the channel
- Send boosts
- Invite friends to the channel using a referral link
To create your first game and get a million reactions to your posts, get 10-day access to the ChatPlace Pro tariff:
Additionally, you could get 1500 points for posting a post with a referral link in your social networks. Thanks to this mechanic, the referral system spread at an accelerated pace and managed to attract an additional audience to your channel.
Friends of subscribers who come via referral links are already a warm audience with similar values.
Referral link — a unique link that the user can use to invite their friends to subscribe to the channel. Both users will receive points in this case.
Thanks to this mechanic, the expert Advisor has attracted 500 additional subscribers to its channel.
By the way, now in the game you can see how many users came via ref. links, right in the standings.
Game Results Summary
| Metric | Before | After | Growth |
| Followers | 979 | 2,419 | +1,440 |
| Boosts | 2 | 156 | +154 |
| Post Reach | 500 | 2,500 | x5 |
| Reactions | 10 | 300 | x30 |
Subscribers stayed on the channel after the game ended, indicating a genuinely interested audience.
How to Set Up a Game in Telegram and Boost Sales? Learn in our Free Mini-Course: