+183K Followers with a Chatbot: Boris Lopatin’s Case Study

Dreaming of explosive Instagram growth like Boris – who gained 183K+ followers in less than a year? Content is just the starting point. For consistent growth, you need a system that works while you focus on creating. Boris entrusted that part to ChatPlace, and the result was +183K followers in under a year.

The +183K Growth Hero: Meet Boris Lopatin

Boris Lopatin is a content creator, who teaches his audience how to create better content and grow social media accounts.

Product: 1-on-1 coaching for creators: lighting setup, content strategy, discipline, and consistency

Boris realized things were working when a major brand reached out for a paid collaboration. It took him a few days to believe it was real.

Boris understood that content creation is work – and sometimes you just have to show up and do it. To keep the process fun, he added playful dances and expressive hand movements to his videos. That way, creating Reels stayed enjoyable, not draining and helped him stand out. Without that, he likely wouldn’t have scaled the account this far.

“People often say they came for the lighting tips, but stayed for the vibe.”

Strategy in Action: Key Steps

Instead of manually sending links and materials, Boris integrated a ChatPlace bot. He added a subscription check to almost every Reel and made it feel natural – so people followed out of genuine interest, not just for a freebie.

ChatPlace quickly became essential: manually sending lead magnet links to thousands of people simply wasn’t scalable.

See also: How to Get Instagram Followers in 2026: Fast and Honest Ways

Some funnels were set up to automatically send a follow-up message after delivering the free resource – offering a course or a 1-on-1 consultation.

People book consultations because they can clearly see Boris knows what he’s talking about. He proves his expertise through action, and attracts creators who want to learn the same skills.

Results

End Point: +183,000 followers in under one year

You can do this too. Connect ChatPlace and build your first funnel to significantly increase your follower count. ChatPlace is the best service for promoting creators and businesses on social networks and messengers, combining AI Agents, chatbots, and content creation tools.

How Not to Burn Out When Reels Don’t Perform and Sales Are Slow

It’s genuinely hard – especially if you don’t have a support system around you. One thing to accept early: most videos won’t blow up, and that’s normal. Content needs time to start working. And practice. You’ll have to learn how to:

• shoot and edit video
• set up lighting and color
• speak confidently on camera
• be authentic
• write scripts people actually want to watch

Don’t expect one week of posting to change everything. Sometimes real growth only comes after six months and hundreds of videos. The key is to keep going.

Content creation is a skill. And like any skill, it grows when you keep practicing, testing, and improving.

Didn’t get traction? It happens – to everyone. Looking at other creators helps: even fast-growing accounts have flops. They just don’t quit.

Don’t let one failed post make you doubt yourself. It’s not a sign that you’re wasting your time – it’s part of the path to consistent views and a confident voice.

What Makes a Reel Go Viral

Many factors need to align, but here are the key ones:

• The first seconds. If the hook isn’t strong, the video won’t perform – no matter how useful it is. I recommend spending up to 70% of your time crafting and testing hooks.
• Trends. Stay current. Creating content around timely topics matters.
• Shares. When people share your video, it snowballs into more and more views.
• Consistency. Posting regularly trains the algorithm to recognize your content and builds audience trust.

Learn more: Instagram Reels: How to Promote Your Brand with Short Videos

How to Tell If a Reel Needs Improvement

The viewer should be able to answer “yes” to at least one question:

• Did I learn something?
• Did I get an answer to my question?
• Did this improve my mood?
• Did this trigger an emotion?

If yes – publish it.
If not – revise or re-shoot the Reel.

Boris’s story shows how the combination of a strong personal brand + smart automation can drive growth by tens of thousands.

Don’t spread yourself thin between editing, comments, and DMs. ChatPlace handles the routine, so you can focus on what matters most – content.

Try ChatPlace free for 14 days and see how it works for your blog.