300 Hooks for Your Videos 

Let’s face it — we’re all competing in the same noisy feed.
You get 1–3 seconds. That’s how long you have to grab someone’s attention before they scroll away.

So how do you stand out?

With a great hook.

A hook is the very first line or visual that makes someone stop and think:
“Wait… what’s this about?”

It creates curiosity, tension, or an emotional hit. It promises value or surprise. And when it’s done well, it makes your audience stay.

This file contains 300 high-converting, scroll-stopping, binge-worthy hooks you can plug right into your Reels, TikTok, YouTube Shorts, or even carousels and emails. We’ve categorized them by tone and purpose — whether you want to inspire, teach, provoke, or entertain.

Here’s what you’ll find inside:

  • Short, punchy one-liners to open with impact
  • “Pattern-interrupt” visuals that stop the scroll
  • Thought-provoking hooks for storytelling & education
  • Conversation starters that lead to shares and saves

Use them. Remix them. Make them yours.
They’re here to help you create faster, post smarter, and grow with confidence.

Click to expand

1–50: VISUAL HOOKS (HOW TO OPEN YOUR REEL VISUALLY)

1. Start in your car like you’re mid-breakdown: “I just realized something and you need to hear it.”  

2. Talk while walking through your apartment — chaotic energy grabs attention.  

3. Whisper dramatically while hiding under a blanket.  

4. Point the camera at your laptop with 97 open tabs: “This is what burnout looks like.”  

5. Film while brushing your teeth: “This couldn’t wait.”  

6. Sit in a grocery store parking lot — totally random = totally scroll-stopping.  

7. Zoom in slowly on your face while staring blankly.  

8. Record in the bathroom with echo: “Echo = authority?”  

9. Use a distorted filter for the first 3 seconds.  

10. Record from the POV of your phone (you talking to it like a person).  

11. Sit on the floor instead of a chair: “This is serious, and I needed floor energy for it.”  

12. Screen record your DM inbox blowing up — overlay “This is why I automated.”  

13. Wear sunglasses indoors and act like nothing’s weird.  

14. Use dramatic slow motion with text: “I ignored this for months.”  

15. Fake a phone call: “Wait, you’re still doing DMs manually?”  

16. Show a “day in the life” desk mess.  

17. Record while pretending to cry — then reveal it’s from joy.  

18. Walk into frame like you’re interrupting the viewer’s scroll.  

19. Lay on the floor, face to the camera: “This is me after one day of client DMs.”  

20. Film from a weird angle — below, sideways, upside down.  

21. Make it look like you’re filming secretly.  

22. Start with a whiteboard or post-it wall full of chaotic ideas.  

23. Record while holding your pet: “He knows I’m not okay.”  

24. Use an old-school camcorder or VHS effect.  

25. Start the video mid-sentence.  

26. Pretend you’re on a Zoom call.  

27. Do your makeup while talking serious business tips.  

28. Start at night, then switch to the same shot in daylight.  

29. Use green screen behind you to show your screen/folder mess.  

30. Hold your coffee like it’s your last source of hope.  

31. Talk directly into the camera but whisper like it’s a secret.  

32. Type on your laptop while doing the voiceover.  

33. Show a “before” of a failed setup, then a “working” one.  

34. Film in the middle of cleaning your room.  

35. Show your face + phone + screen — triple multitasker chaos.  

36. Film with post-its stuck to your face.  

37. Talk to the camera from bed: “Because why not.”  

38. Use a spinning chair — spin into frame to start.  

39. Blow out a candle dramatically at the start.  

40. Use dramatic lighting (i.e. phone flashlight under chin).  

41. Zoom in on the caption you’re about to explain.  

42. Shake your head silently for 3 seconds — then talk.  

43. Show 3 notifications popping up before you speak.  

44. Film from the POV of “client texting you at 2AM.”  

45. Overlay loud typing sounds while showing your hand copying/pasting.  

46. Add glitch effects at the start — chaos catches eyes.  

47. Use silence for first second, then LOUD hook.  

48. Start mid-action — typing, scrolling, flipping paper.  

49. Use a fake TikTok duet or reaction format.  

50. Start by turning off an alarm — “This is how my day starts, and it’s a mess.”

51–100: CREATIVE / EMOTIONAL / UNEXPECTED HOOKS

51. Stop scrolling. This one’s for you.  

52. Don’t do anything until you hear this.  

53. I know this sounds dramatic, but this changed my life.  

54. If you’ve been feeling stuck — this is why.  

55. Here’s what nobody told you about growth.  

56. This post will flop, but I’m posting it anyway.  

57. You’re not shadowbanned. You’re boring.  

58. I’m about to get canceled for this one.  

59. Warning: you might not like what I’m about to say.  

60. If you’re serious about growing your business, listen closely.  

61. I don’t care if this gets 10 views — it’s the truth.  

62. I wasn’t going to post this… but.  

63. I was wrong. Here’s what I learned.  

64. This sounds dumb but actually works.  

65. This one hurts — but you need to hear it.  

66. The truth about my Instagram strategy.  

67. It’s not the algorithm. It’s you.  

68. This is the most embarrassing thing I’ve ever done online.  

69. If I had to start over today — I’d do this first.  

70. If this is you… don’t skip this.  

71. This post could cost me clients. Here’s why.  

72. If you’re underpaid and overworked, this one’s for you.  

73. One thing that took me from 200 views to 2M.  

74. You can laugh at me later — just try this first.  

75. I never believed in this until I tried it.  

76. If no one’s buying, this might be why.  

77. The one strategy that finally made my content convert.  

78. This is how I get 30 DMs a day without posting more.  

79. I ignored this advice for 2 years… big mistake.  

80. If I were you, I’d stop scrolling right now.  

81. This might be the only strategy that still works.  

82. It’s not viral, but it makes money.  

83. I’m not a guru, but this is what’s working.  

84. This strategy works even if you have 300 followers.  

85. If you’re still hustling without systems… read this twice.  

86. This will save you hours of your life.  

87. I’m not here to inspire. I’m here to get results.  

88. I used to believe this too — until I saw the data.  

89. This may look chaotic, but it’s calculated.  

90. Here’s what finally got people to *care*.  

91. Still playing by the old rules? Here’s the update.  

92. Here’s why your audience is ignoring you.  

93. This isn’t about going viral. This is about building smart.  

94. Your first 5 seconds matter more than your CTA.  

95. Here’s the one framework that always converts.  

96. I doubled engagement with this tiny change.  

97. Here’s what I wish I knew in month 1.  

98. This works better than any trend.  

99. If I could only use ONE tool — it’s this.  

100. Want growth without burnout? Start here.

101–200: HIGH-IMPACT, SCROLL-STOPPING, PERFORMANCE-FOCUSED

101. Want 1000 saves on your next post?  

102. This one trick turned my content into leads.  

103. Reels that actually sell? Here’s how.  

104. This isn’t a trend — it’s a strategy.  

105. Here’s why no one’s clicking your link in bio.  

106. The secret behind my 3x engagement boost.  

107. This is what finally worked after 6 months of guessing.  

108. How to get leads from Reels without going viral.  

109. You’re not here for views — you’re here for results.  

110. This changed how I create content forever.  

111. I’m never posting without doing this again.  

112. Stop chasing trends. Start doing this instead.  

113. This made my DMs explode overnight.  

114. I turned 1 video into 2000 leads.  

115. This Reels format always wins.  

116. My most profitable Reel looked like a joke.  

117. This won’t go viral — but it will make money.  

118. How I automate 90% of my Instagram.  

119. My funnel lives in one Reel. Here’s how.  

120. Lead magnets are useless without this.  

121. Use this CTA and watch your comments flood.  

122. Still sending PDFs manually?  

123. You’re doing DMs wrong. Fix it like this.  

124. 5 words that changed my conversion rate.  

125. Your “value post” isn’t valuable unless you do this.  

126. Here’s what to post instead of another carousel.  

127. No one asked, but I’m giving free game.  

128. Stop calling it “marketing.” Start calling it conversations.  

129. A funnel that doesn’t feel like a funnel.  

130. Smart content > pretty content.  

131. Pretty doesn’t pay. Strategy does.  

132. This made my followers *actually* engage.  

133. I’ve posted 500+ Reels. Here’s what works.  

134. These are the only 3 things I track.  

135. You don’t need more views. You need more clarity.  

136. Your best-performing content isn’t your highest-performing post.  

137. Think about content like a buyer, not a marketer.  

138. I use this framework every time I write a hook.  

139. This caption format gets me the most saves.  

140. These three things made my Reels binge-worthy.  

141. You’re not underpaid — your system is.  

142. Want people to *want* to click your bio?  

143. This is how I get leads in the comments.  

144. How to turn 1 post into 7 days of DMs.  

145. I build my funnels backwards — here’s why.  

146. I tested 4 CTA formats. Here’s the winner.  

147. This mini-course gave me 30% conversion on autopilot.  

148. Want sales without sounding “salesy”?  

149. If I had to grow from scratch, I’d do this.  

150. This is the difference between content and client content.  

151. These 3 mistakes are costing you leads.  

152. Most creators aren’t failing — they’re scattered.  

153. Make your profile a funnel, not a gallery.  

154. Your strategy should make you feel safe, not stressed.  

155. I gave up “pretty content” and my income doubled.  

156. If your caption ends with “Thoughts?”, you need this.  

157. Here’s the mindset shift that tripled my saves.  

158. Your profile = a landing page.  

159. Your Reel = your sales page.  

160. My 3-second rule for better hook writing.  

161. If you’re stuck, simplify.  

162. You don’t need more effort — you need more intention.  

163. Posting daily doesn’t grow you. This does.  

164. You’ve been taught content. You need conversion.  

165. This content format builds trust fast.  

166. 1 funnel. 1 offer. 1 post.  

167. Stop trying to go viral.  

168. Build for leads, not likes.  

169. I use this Reels layout for every launch.  

170. This simple lead magnet converts every time.  

171. I set this up once, and now it runs forever.  

172. This is the most overlooked growth tool in your DMs.  

173. One comment = one lead.  

174. One question = five content ideas.  

175. You’re 1 automation away from peace.  

176. 10 DMs a day = a 6-figure funnel.  

177. Content is the start of the conversation, not the end.  

178. Your CTA is weak. Let’s fix it.  

179. Think of content like matchmaking, not shouting.  

180. Growth comes from frictionless action.  

181. No one’s ghosting you — you’re not guiding them.  

182. This Reels CTA changed everything for me.  

183. Don’t get more views. Get more follow-through.  

184. I don’t post for views. I post for leads.  

185. This question format made my audience talk to me.  

186. Build trust before the pitch.  

187. Here’s the structure behind my high-converting Reels.  

188. Here’s why 3-second intros matter more than transitions.  

189. This saved me hours AND made me more money.  

190. This is how you make content feel custom.  

191. Want more sales? Start with this mindset.  

192. If it’s not intentional, it’s just noise.  

193. Every post is either a handshake or a dead-end.  

194. You don’t need engagement. You need energy.  

195. Treat your comments like your CRM.  

196. I turned 50 comments into 10 clients.  

197. You don’t need a new strategy. You need this tweak.  

198. Reels are your storefront — act like it.  

199. Want 5 leads a day? Use this format.  

200. Your next client is watching. Say something worth hearing.

HOOKS 201–250: PROVOCATIVE / OPINION-BASED

201. POV: You’re doing it all wrong.  

202. No one’s gonna tell you this, but…  

203. This is why your content flops.  

204. You think you know what you’re doing?  

205. Stop doing this. Like, now.  

206. I said what I said.  

207. This advice will hurt your ego.  

208. Hot take: You’re not burnt out. You’re disorganized.  

209. If you still do this in 2025… good luck.  

210. Yes, this is your sign to quit.  

211. Real talk? You’re the reason your biz isn’t growing.  

212. Not everything that goes viral is worth replicating.  

213. If this offends you, it’s probably true.  

214. You’re not shadowbanned. You’re just boring.  

215. Let me say this louder for the people in the back.  

216. This is the worst advice I ever followed.  

217. Here’s what nobody on Instagram wants you to know.  

218. You’re wasting your time and you don’t even know it.  

219. Honestly? You’re not doing enough.  

220. If you think engagement is everything, think again.  

221. You don’t need another Canva template. You need this.  

222. If your Reels aren’t converting, here’s why.  

223. I’m about to roast 99% of creators.  

224. Don’t post another thing until you hear this.  

225. If you’re a content creator and this isn’t on your radar… yikes.  

226. I was wrong. Here’s what I should’ve done.  

227. Yes, I’m judging your funnel.  

228. Please stop doing this in your captions.  

229. This is the content I WISH I made earlier.  

230. I regret not knowing this from day one.  

231. This is the one thing no one talks about.  

232. You’re not tired. You’re misaligned.  

233. What if I told you… you’re doing 10x the work for half the results?  

234. Say goodbye to burnout with this.  

235. Still replying manually? You’re the bottleneck.  

236. The way you promote is actually pushing people away.  

237. Here’s why your “value content” isn’t working.  

238. The truth about why people don’t trust your brand.  

239. Not enough people are talking about this.  

240. I’m not gatekeeping anymore.  

241. You don’t need to go viral. You need this.  

242. The real reason your DMs are dead.  

243. You’ve been lied to.  

244. This is not the advice your guru gave you.  

245. Call me crazy, but this works every single time.  

246. Most strategies are built for burnout. Not this one.  

247. If you’re feeling stuck, watch this.  

248. This used to overwhelm me. Now it takes 5 minutes.  

249. Still not using automation? You’re already behind.  

250. What you’re about to see changed my entire business.

HOOKS 250-300: QUESTIONS / PAIN-POINT CALL-OUTS

251. Still struggling to grow on Instagram?  

252. Do you feel like you’re posting into the void?  

253. Getting likes but no sales?  

254. Are you tired of DMs like “How much is it?”  

255. Want people to actually save your content?  

256. Why does this keep happening to your Reels?  

257. Is your content actually converting?  

258. Ever wonder why no one clicks your links?  

259. What if your funnel is the real problem?  

260. Tired of people ghosting after they “love” your offer?  

261. Think your page looks great? Let’s test that.  

262. How many sales are you losing from slow replies?  

263. Why aren’t your lead magnets converting?  

264. Are you treating Instagram like a business or a diary?  

265. Feel like you’re stuck in content purgatory?  

266. Posting every day and still… crickets?  

267. Want your audience to binge your profile?  

268. How many times have you said “I’ll do it manually for now”?  

269. Do people view your story and disappear?  

270. What if 80% of your time is wasted?  

271. Is your “strategy” just vibes and Canva templates?  

272. Ever feel like you’re marketing in the dark?  

273. How long do you spend replying to the same message?  

274. What if your biggest growth tool is already in your DMs?  

275. Are your followers engaged — or just watching?  

276. Is your audience cold because you never warm them?  

277. What if 1 Reels could bring 1,000 leads?  

278. Are you actually converting followers into buyers?  

279. How much time would you save with this setup?  

280. Want content that brings in leads while you sleep?  

281. If people comment “interested” — then disappear… this is for you.  

282. Are you nurturing your audience or just talking at them?  

283. Think automation is only for big brands? Think again.  

284. What if your funnel fit inside one Reel?  

285. Wish someone else could answer your DMs?  

286. What would it look like if your content actually worked?  

287. Do you know your audience’s biggest question?  

288. How do you turn DMs into income?  

289. What’s stopping you from scaling?  

290. What if content creation didn’t drain you?  

291. Do you want views or actual growth?  

292. Want followers to chase you?  

293. How would it feel if leads came to YOU?  

294. Think bots can’t be personal?  

295. Still copying trends that don’t work for your niche?  

296. What’s your actual Instagram goal?  

297. Are you designing content — or just guessing?  

298. Think your problem is content? It’s probably your system.  

299. Do you have a plan beyond the post?  

300. Still doing things the hard way?

What makes a great hook?

Here’s a quick checklist you can run through before hitting “post”:

  • Does it make someone curious?
  • Does it promise value or transformation?
  • Does it connect emotionally?
  • Would you stop scrolling for it?

If yes — you’ve got a winner.

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We don’t do fluff. We do what works. Let’s make content that matters.

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