How to Get a Lot of Views on Instagram Reels

Getting views on Instagram Reels is not just a trend or entertainment for followers. It’s a powerful tool that helps bloggers grow their channels, attract an audience, build funnels, and make sales. The key to success is not only creating content but also following a strategy: grabbing attention from the first seconds, delivering clear storylines, and engaging viewers with your content, and then—into your funnels. Here’s how it works.

Why You Should Use Reels for Promotion

Currently, Reels is one of the main formats that can significantly increase reach on Instagram, boost a blogger’s or expert’s recognition, and also lead to powerful growth in followers.

Reels is a strategic tool for expanding reach and strengthening a brand, helping quickly deliver information to the audience, enhance emotional connections, and attract the attention of new subscribers.

If that’s not enough, there are other reasons why using Reels is important on any account, regardless of niche:

• Promotion. Instagram actively promotes Reels, helping it compete with other short-video platforms. This means higher chances for your Reels to appear in recommendations to users who aren’t following you.
• Priority. The more views and interactions your stories get, the more users Instagram may show your Reels to.  
• Organic Reach. Creative content is shown not only to your followers but also to people who didn’t know you existed. You can reach a new audience without ads—just by posting Reels.
• Viral Spread. If your video gets many views, comments, and reposts, it’s likely to “go viral,” reaching hundreds of thousands of views and gaining popularity among active users. This directly impacts your follower count.
• Entertainment. Short, dynamic videos on fun topics attract and engage audiences. This reduces the resistance of users to advertisements.
• Popularity of Short Videos. The short video format is growing. With Reels, you can quickly convey your main message, entertain, or provide valuable information in 10–30 seconds.

You can easily combine Reels with automation to engage your audience into funnels. For example, with ChatPlace, you can create and set up a chatbot using a template to give a lead magnet for subscribing to your blog. Getting started with ChatPlace is easy—we provide free 10-day access to all features, so you can try all the tools:

Factors for Getting Into Recommendations

There’s a lot of mystery and ambiguity surrounding Instagram and all its formats. There are no strict rules that guarantee your Reels will hit the recommendations and help you gain hundreds of thousands of followers. 

However, there are a few guidelines to follow because they help align your content with Instagram’s Reels algorithms, helping you grow your blog. 

And if you’re still asking, “Why aren’t my Reels getting views?”— here are some tips to work on improving the quality of each video.

Engagement Priority

There are three main parameters that the algorithm focuses on. They determine the reach of your video:

1. Watch Time. Instagram monitors how long users watch your video. If viewers watch it till the end, it signals that the content is good and should be promoted. The more people watch your video to the end, the higher the chances of reaching a bigger audience.

2. Repeat Views. If users watch your Reels multiple times, it indicates they find the content interesting (be it entertainment or educational). This is another good sign, leading to more reach.

3. Reactions (likes, comments, reposts). The more interactions your video gets, the better its performance, and the more people it will be shown to.

Relevance and User Interests

Previous Interactions. The algorithm considers which content and accounts a user has interacted with before. If they often watch certain types of videos (e.g., cooking or sports), Instagram will suggest more similar Reels.

Watch History. Instagram also analyzes which videos the user watched until the end or replayed, showing them more videos of similar content. This means it’s important to create Reels that match the interests of your target audience.

Using Music and Trends

Popular Tracks. Videos with popular music or audio tend to get more views as Instagram pushes trending content. Try making Reels with trending sounds, music, or challenges to increase visibility.

Trends and Challenges. If you create high-quality content that fits current trends (e.g., participating in a popular challenge), the algorithm is likely to show it more often in recommendations.

Remember, even the most popular challenges may not be worth joining if they violate Instagram’s rules. Avoid posting content that contains prohibited material, as this could lead to limitations or even bans.

How to Quickly Get Many Views on Reels

Here are 7 tools to help you get more views and promote your Reels on Instagram quickly.

Pre-publishing Account Warm-up

You can warm up your Instagram account before publishing a Reel. If you plan to seriously grow your blog and direct traffic from Reels to funnels and paid services, it’s necessary to warm up the account—this increases the chances of getting many views.

How to do it:

• Interact Actively with Followers. You can comment on questions and answers, host live streams, and give personalized responses in direct messages. This helps your audience see that there’s a real person behind the account.
• Announce Reels via Stories. Build some intrigue by showing short clips of the video and encouraging your followers not to miss the upcoming Reel. You can also use interactive elements like polls, quizzes, or questions.
• Post Discussions. Publish posts a day before releasing a Reel, which will draw attention and increase engagement. For example, link your post’s topic to the upcoming video and mention that the continuation or answer will come in the Reel.

Attention Grabbing

Most social media users lack the patience and focus to watch long or boring videos. That’s why it’s crucial to capture attention within the first 1–3 seconds, or they’ll swipe away.

Here’s how to grab attention:

• Start with a Strong Visual. Start with something eye-catching and interesting that makes the viewer stop scrolling. This could be a surprising action, location, or a quick transition.
• Start Energetically. Alternatively, start right away without any fluff. Make it clear what the video is about, which keeps users engaged until the end.
• Include Subtitles. Many people watch videos without sound, so adding text to the video helps reach viewers who are scrolling through muted content. It also engages users on both auditory and visual levels.

Clear and Simple Storyline

Everyone wants to quickly understand the main point of the video. If a blogger or expert follows this rule, the audience will definitely appreciate it.

Here’s how to create a clear and understandable storyline:

• Simple Structure. Make your videos with a clear flow: introduction, main idea, conclusion.
• Logical and Complete Script. Ensure the video has a coherent and finished narrative. The viewer should get either an answer to a question or see the story’s conclusion. Be careful with videos split into parts that require viewers to visit another channel or private group—they can annoy the audience.
• One Key Idea. Stick to one core message. Don’t try to include five different ideas in a single video; it will confuse the audience, and they’ll skip it. Keep it short and clear.

Content Optimization

Even the best video can go unnoticed if not optimized correctly. Here’s what’s important to use:

• Trending Hashtags. Use relevant and popular hashtags to make sure your Reels reach the right audience.
• Popular Audio Tracks. Music is an important part of Reels, so use trending tracks to boost your content’s visibility.
• Bright Cover Image. Choose an eye-catching cover image for your Reel. If the cover is dull, people may skip over it.

Audience Engagement

This is what helps Reels “take off.” Here’s how to engage your audience:

• Call to Action (CTA). Include a call to action in your video, like asking viewers to like, share, or comment. This will drive more engagement and improve reach.
• Ask Questions in the Video. You can include questions or other interactive elements to encourage the audience to participate in the discussion.
• Reply to Comments. Actively respond to comments and show your interest in the users. This keeps the conversation going and signals high engagement to the algorithm.

Regular Content

Instagram algorithms favor consistency. Users also prefer seeing fresh content at regular intervals rather than occasionally.

Here’s how to improve this parameter:

• Stable Posting Schedule. You don’t need to post every day, but try to publish Reels regularly (e.g., every 2 or 3 days). This will increase your reach, growth, and engagement.
• Content Plan. It’s ideal to prepare a month’s worth of topics, descriptions, and posting dates. This keeps you on track and maintains consistency.
• Adapt to Peak Hours. Identify the hours when your followers are most active and aim to post your Reels

Analyzing and Improving Results

Monitoring Reels performance is essential for any account or blog. It’s important to analyze results and adjust your content to better engage the audience.

How to Work with Data:

• Analyze Results. Check statistics weekly, like views, reactions, comments, and retention time. This helps you understand which videos perform better.
• Experiment with Formats. Try different video styles, lengths, and topics to see what generates the most engagement.
• Adjust Content. Based on your analysis and test results, refine topics and editing styles to maximize audience interest.

This approach allows you to improve your content plan for future posts, boosting account growth while keeping the audience engaged.

Is it Possible to Boost Views on Reels Artificially?

Though it may be tempting to use services to gain views quickly, this practice usually leads to serious issues. Here’s a look at some of these problems.

Violation of Platform Rules

Instagram prohibits the purchase of likes, views, and followers, as it’s a direct violation of its policies. If the algorithm detects suspicious activity, the consequences can be severe, including:

• Temporary or Permanent Blocking. Accounts violating these rules can be blocked with no possibility of appeal, forcing the user to start from scratch.
• Reduced Reach. The reach of new videos may be limited even if the “inflated” videos are deleted.
• Removal of Fake Views. In less severe cases, the algorithm may simply remove fake views and reactions, resulting in wasted investment.

Additionally, using bots and fake accounts compromises profile authenticity and credibility, reducing real engagement with followers.

Important: If Instagram sees that a video has many views but few interactions, it may interpret the content as uninteresting and reduce its display in recommendations, lowering organic results.

Key Takeaways

Here are some of the main lessons for promoting Reels on Instagram:

• Comment Interaction. Responding to comments is essential for keeping the conversation active and improving engagement.
• Positive and Negative Reactions. Reactions, whether likes or comments, are positive signals. However, if users quickly scroll past the video, this may indicate that the content needs adjustment.
• Avoid Engagement Manipulation. Artificially increasing views or reactions doesn’t yield long-term results and may harm your account.
• Protect Your Blog. If there are many views but low engagement, the algorithm may decide the content isn’t interesting, resulting in decreased views and reach.

The main takeaway is to experiment with different formats, test strategies, and measure results to identify the Reels that truly engage your audience.