SMM Hits and Misses: Learn from Common Mistakes  

An article on problem solving in SMM  

Miscommunication between an SMM specialist and their client is one of the biggest challenges in their working relationship. In this article, we’ll explore common obstacles in this collaboration and provide actionable solutions to overcome them.

No results after a month  

The client expects profits, but all the SMM specialist delivers are bot-generated followers.  

Client’s perspective. The specialist promised results, so I should see them by now.  

SMM specialist’s perspective. The client wants 10,000 new followers immediately, forcing me to inflate numbers artificially.  

The mistake. Overpromising results to secure a client may win their business, but it sets unrealistic expectations. This often leads to frustration on both sides.  

Solution. If a client demands rapid growth, explain that building an engaged and loyal audience takes time. Provide data to set realistic expectations and demonstrate how gradual, organic growth yields better long-term results. 

Avoid inflating numbers with bots — it might look impressive, but it won’t translate into sales or meaningful engagement.  

Empty or incomplete briefs

Client’s perspective. Why bother with a lengthy brief? Minimal details should suffice.  

SMM specialist’s perspective. The client didn’t complete the brief, so now I’m left guessing.  

The mistake. Launching campaigns without sufficient information can lead to wasted effort and missed opportunities.  

Solution. If a client doesn’t complete the brief, proactively guide them. Schedule a call to discuss key details or gather information through casual chat. If they’re unavailable, ask for another point of contact who can provide the necessary insights.  

Essential tools for the job

Client’s perspective. I’m already paying the specialist; they should have their own tools.  

SMM specialist’s perspective. I’m covering tool expenses myself because I don’t want to request additional funds.  

The mistake. Hesitating to ask for resources can limit your ability to deliver quality work.  

Solution. Be upfront about the need for tools, such as a ChatPlace account for automation, audience growth, and lead retention. Explain how these tools streamline processes and enhance results. 

Unsure how to justify costs? Connect your client with ChatPlace’s sales team or try the free 10-day trial yourself to demonstrate the tool’s value: 

With ChatPlace, you can set up gamification campaigns, automate responses, and boost engagement—all within days.  

During these days, you will have time to: run the game, connect chatbots to the client’s account and set it up for auto-responses, start raising activity and the number of subscribers. This will be a good reason to pay for a subscription and automate some of your work. 

Differing opinions on strategy development

Client’s perspective. I know my business best, so follow my directions.  

SMM specialist’s perspective. This approach won’t work, but pushing back might cost me the client.  

The mistake. Agreeing to ineffective strategies just to avoid conflict.  

Solution. The client should focus on defining goals, while the specialist determines the best methods to achieve them. Use case studies or examples of successful campaigns to explain why your approach will work. This builds trust and establishes you as the expert.  

Confusing reports

Client’s perspective. The reports are full of numbers, but I don’t see any profits.  

SMM specialist’s perspective. I improved engagement rates (ER) to 6%, but the client doesn’t understand its value.  

The mistake. Providing data without context can alienate clients and undervalue your efforts.  

Solution. Simplify reports by focusing on key metrics relevant to the client’s goals. Visualize data, highlight achievements, and explain how these results benefit their business. If your client is unfamiliar with certain metrics, take time to educate them.  

Pro tip.Share success stories to showcase your expertise. 

Endless revisions 

Client’s perspective. The specialist missed the deadline again, and the content still isn’t finalized.  

SMM specialist’s perspective. I’m on the 20th revision because the client keeps making changes.  

The mistake. Allowing unlimited revisions leads to scope creep and delays.  

Solution. Set clear revision limits—three rounds of edits, with additional changes billed separately. This encourages clients to provide clearer input upfront and speeds up the approval process.  

Tips for working with clients

1. Address questions promptly. Don’t ignore client inquiries, even if you’re unsure of the answer. If you need more time, let them know when they can expect a response.  
2. Request feedback. Silence can signal dissatisfaction. Regularly seek input to ensure alignment with client expectations.  
3. Keep clients updated. Proactive communication—whether sharing successes or addressing challenges—builds trust and prevents misunderstandings.  

Final thoughts

Working with clients in SMM can be demanding, but clear communication and setting realistic expectations go a long way. Avoid common pitfalls by continuously refining your approach. Follow our blog for more insights and resources to grow your skills with ChatPlace.  

Start your journey with ChatPlace today